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Standard
Proposal Components
Letter of Transmittal. The letter of transmittal
serves the purpose of identifying the name and telephone number of the
project director and the university contracting officer so that questions
concerning technical or fiscal details can be answered quickly and easily.
Proposals to foundations and corporations should include a letter of transmittal
from the university President. When a letter of transmittal from the president
is needed, prepare a draft letter from which the president can work.
Title Page. Some agencies include in their application
packages a specific title page, which should be used. In the absence
of a formal title page supplied by the agency, we suggest that the
project director contact ORSP for a sample format. Unsolicited proposals
should include the signature of the project director and the university
President on the title page.
Abstract. The abstract summarizes the proposal. It is
typically between 200 and 500 words long. While the abstract is the first
component of the proposal, it should be written after all other components
of the proposal have been completed. The abstract is essential because
reviewers sometimes weed out inferior proposals solely on the basis of
a cursory reading of the proposal abstract. The abstract is the first
impression the reviewers will have of the project.
The abstract should condense the narrative sections of the proposal,
briefly describe your project, its background and significance,
and the methodology you plan to use. It should state who you are,
what you plan to do, and how you plan to do it. This is not easy
in just half a page. Therefore, you should write the abstract last.
But remember the abstract is not an afterthought: it is the first
thing people will see. You want to make perfectly clear what you
intend to do.
Table of Contents. If your proposal is longer than ten
pages, you should include a table of contents listing the different sections
the proposal contains. This gives reviewers, who are considering a number
of proposals for possible funding, ready reference to the parts of your
proposal. Always remember to number the pages of your proposal.
Introduction. The next item after the abstract
is the introduction. An introduction is not always required by the
funding agency but should always be included. This portion of the
document should be no more than two pages. It should state who you
are and what you intend to do, a repeat and an expansion of the
abstract. You should include in the introduction your qualifications
and the resources which make the proposed project possible. When
writing to foundations, it is particularly critical to establish
the credibility of the organization in the introduction.
The introduction serves as an advance organizer for the reviewer
so that he or she will know what to look for in the rest of the
proposal. It should describe what is planned and what the major
outcomes of the project are to be.
Statement of Needs/Significance. The statement
of need identifies why this project is important; it describes the
problem that exists and why it is significant. This is the section
to indicate the key literature in the field and demonstrate your
understanding of the literature. In the statement of need, it is
useful to include survey and statistical information based upon
local vs. regional and national averages.
Purpose/Objectives. The purpose section explains
what this project proposes to do and the intended outcomes for the
project. It provides the project goals and objectives. In it you
identify the short- and long-term expected result -- state objectives
as outcomes or results. Objectives must be measurable, time limited,
realistic and relevant, and must relate to the problem statement.
In a research proposal you identify the research hypotheses and
questions. An effective objective states a desired outcome in measurable
terms. After reading your objectives, the reviewer should have a
very good idea of what you intend to do.
Approach/Methodology. The approach section explains
how your project will solve the problem that exists and the specific
action steps that you plan to take in addressing the problem. The
methodology identifies the research procedures you plan to utilize
in the project. Your methods should be directly related to your
objectives. There should be a direct correlation between what you
intend to do and how you intend to do it. In describing your methods,
consider the questions that reviewers might ask about your approach
to the problem. Your approach can be organized in several different
ways: by activities tied to specific procedures; by functional categories
such as planning, development, and implementation; or by major time
blocks.
- Why did you choose these methods? The methods section of your
proposal is not just a description of your plan. It is a forum
where you show why your chosen methods will solve the problem.
- Why do you think these methods are better than others? This
section is also where you show the funding agency why your proposed
methods will work best.
- Are these the most cost-effective methods?
- How much time is required to carry out the methods? Is that
time reasonable? Will it take longer than anticipated, or is too
much time allocated to the method?
- Does the investigator have any experience with these methods?
Do you or anyone in the institution have any experience or track
record in using the method? If you do not, how do you plan to
acquire expertise?
When you outline your methods, it is important to tell the funding
agency who will be responsible for implementing each phase of your
project. The person responsible for carrying out a given phase should
have the necessary qualifications to do the job. It is a good idea
to repeat the relevant objective for each portion of the methods
section. In this way the reviewers can tell which methods will be
used to accomplish each objective. A project management table can
be highly effective in depicting the relationship between objectives,
activities, and expected outcomes. You can also use a management
table to illustrate who will be responsible for each activity.
It is often wise to include a Project Timeline. The timeline tells
when the planned activities in the methods and evaluation sections
are to occur. The timeline provides a visual summary of project
activities and sequence. In preparing a timeline, use months and
not specific dates to describe the timetable in which activities
will be accomplished. The use of months permits greater project
management flexibility. Explain clearly the sequence and timing
for each part of the project. Remember to allow time at the end
of the project for the preparation of a final report. Above all,
be realistic about how much you can accomplish in the period of
time set aside for each part of the project. The persons reviewing
the proposal will easily recognize an overly optimistic timetable.
If the procedures section takes up an undue number of pages, you
can reduce the narrative considerably through the judicious use
of appendices, tables, and illustrations. If the proposal is limited
to a certain number of narrative pages, these devices can be particularly
useful. Remember, however, that all material necessary for review
should be included in the body of the proposal. Only supplementary
material should be placed in an appendix.
Although requests for equipment are usually set forth in a separate
section, additional justification for unusually expensive or specialized
equipment can be stated in the procedures section to reinforce the
budget request.
Organization and Personnel.
The approach section should also describe the administrative
structure of the project. It is a good idea to include an organizational
chart listing key project personnel and their relationship to
each other. If more than one organizational unit is involved in
the project, the relationship between these organizations should
be shown in the chart. In this section you can describe in greater
detail the nature of your organization and how the proposed project
will relate to the existing organization. The project staff, their
qualifications, and their responsibilities should also be briefly
outlined in the project. The resources and facilities which will
be utilized in the project can be included in the organization
section, or they can be in an appendix detailing equipment and
facilities.
Future Funding.
What are your plans for program continuation in future years?
Most funding agencies do not want to fund a project indefinitely.
It is in this section that you should describe how you plan to
operate without grant funds after the initial funding period.
Evaluation. All projects should include
an evaluation of accomplishments. A description of the evaluation
usually follows the procedures section. The evaluation, which is
normally carried out both during the project and after its conclusion,
can be done in a number of ways. Its basic intent is to determine
whether or not the project was successful in carrying out its objectives.
A concise description of the evaluation design is essential, particularly
in educational and social welfare proposals. A functional evaluation
should provide both process and outcome assessment, and an analysis
of the impact of the project.
A formative or process evaluation and a summative evaluation should
be included in this section. A formative evaluation responds to
the question: Are you doing what you said you would do? Example:
100 students were tested; three staff were hired; etc. A summative
evaluation reports outcomes or products. Did you accomplish your
objectives? Example: 40% of the cohort of students selected to take
the final exam scored 75% or higher.
It is also helpful to have internal review by the project director
and/or an advisory board, and external review by a consultant. Contact
the ORSP for additional assistance in developing an effective evaluation.
Dissemination. While projects generally result
in published papers in professional journals, many agencies require
additional means of disseminating the results. A statement explaining
methods for dissemination should be included at this point. Dissemination
of the results may take the form of a conference or workshop, project
newsletter, production of audiovisual material, travel to a meeting
to report results to potential users, or other means. For obvious
reasons, agency, foundation, and corporation officials welcome understandable
reports on successful projects.
References/Literature Review. Proposals should
include a list of references on pertinent literature in the field.
This list should be as current as possible at the time the proposal
is prepared, citing the most important advances in the field to
date. It isn't necessary to provide an exhaustive list of publications
on the topic.
Appendices. Appendices may be used to indicate
data of peripheral benefit to the project (i.e., reprints of articles,
subcontract data, letters of support, tabular data, and graphs).
The use of appendices is recommended, particularly when a sponsor
limits the length of the proposal to a specified number of pages.
All appendices should be referenced in the proposal, and the effectiveness
of appendices is significantly increased when they are clearly numbered
for easy reference.
- Biographical Sketch/Vita.
A biographical sketch or vita should be included for all essential
project personnel. The biographical sketch should clearly indicate
the qualifications of the individual to carry out the designated
role in the project. A complete list of publications of the individual
is not needed if the list is lengthy. List only those citations
that relate to the work described in the proposal. The professional
experiences section should include relevant activities related
to the project. What is listed in the biographical sketch should
support other descriptions of the individual contained in the
proposal and should usually be limited to no more than two pages.
Refer to the funding agency's instructions regarding page limits.
- Letters of Support. For some proposals,
it is desirable to include letters of support. Letters of support
should be included only if they are related to the nature of the
project that is being presented. If the project is a cooperative
effort between two or more units within the same institution,
or more than one institution, then letters of support should be
included which indicate a willingness to participate. If the proposal
indicates that significant contributions to the project will be
made by the sponsoring institution, then a letter of support is
required to indicate that support. If you plan to have community
involvement, letters of support from appropriate community groups
are needed. Be sure that these letters clearly state the type
of support that will be provided and that the individual is enthusiastic
about that support.
- Letters from members of Congress or other political
figures should not be used unless they will have
some direct involvement in the project. Whatever you do, don't
include letters that are exactly the same. Each letter should
be individually written and appear unique even if the same type
of support is being provided. A useful tool in getting an effective
letter of support is to draft a "sample letter" to serve
as a working format for the person writing your letter of support.
Again, limit letters of support to only those key individuals
whose support is required to have the project succeed.
- Equipment and Facilities/Resources.
Most proposals should include a section on equipment and facilities
to be used on the project. These may be items of equipment which
the proposal is requesting the agency to purchase for the project
director's use, or they may be items currently at the University
which are going to be made available to the project. It is critical
that major items of equipment and facilities either requested
or being supplied by the University are clearly identified so
that reviewers know that the project director and the University
have the resources necessary to carry out the project described
in the proposal. In addition, many federal agencies now require
certification as to the non-availability of capital equipment
at the time of proposal submission.
- Additional Supporting Materials.
In some instances it is necessary to include additional supporting
information with your proposal. Items to include in the appendices
are items too long to include in the text and information that
supports assumptions made in the text; anything that would break
up the flow of your proposal, or make it boring to read.
A word of caution about appendices - Reviewers often don't read
them, and sometimes they don't receive them from the funding agency.
If an item is essential to your proposal, it should be contained
in the body of the grant and not placed in the appendix.
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