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Proposal
Writing Tips: Do's and Don'ts
The following advice draws heavily from two sources: (1) ORSP
and (2) David R. Krathwohl’s "How to Prepare a Research Proposal."
Krathwohl’s book is strongly recommended as a good source
of how-to information for organizing and evaluating efforts at
proposal development.
Funding Criteria
DO
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Find out what you can about the granting agency.
Read and follow its guidelines carefully.
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Learn what you can about the agency’s
review procedure. If non-specialists are included among the
reviewers, be sure to communicate to them as well as the specialists.
It is common practice to include at least one reader with special
competence in the research design and methodology of the field
among the reviewers. Therefore, the proposal should include
sufficient detail in these areas.
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Find out the criteria for proposal evaluation.
This information tells you what needs to be given special attention
in proposal preparation. The most critical factors are those
that are heavily weighted and those that might have relatively
greater variability among proposals.
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Request funds for projects outside the geographical
restrictions or the stated purposes of the agency.
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Exceed the sponsor’s typical range of
project funding, especially if this is your first project.
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Provide all requested information and answer
all questions asked, in the format indicated, no matter how
irrelevant such requests may seem to you or to your project.
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Stay within the agency’s limits for length
and type size. In the absence of such guidelines, present
information as clearly as possible, with helpful headings
and subheadings that will enable readers to locate the information
they want quickly.
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Use appendices to provide auxiliary information
and to avoid losing the focus by crowding detail into the main
body of the proposal.
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Provide a detailed table of contents for longer
proposals. Reviewers often use the table of contents as a guide
to the proposal.
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Underline and use bullets, boldface type, and
headings to call attention to the key points in your proposal.
Emphasize how your project is unique.
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Be concrete and specific. Tell the reader exactly
what research activities are proposed and how these activities
are to be carried out.
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Give so much detail that all flexibility is
eliminated from the plan. Reviewers realize that only rarely
can all details be anticipated. The secret to success is to
find the appropriate balance.
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Be pretentious or pompous. No single project
will solve all possible problems or answer all possible questions.
Have and document a good track record. Sponsors want grants
and fellowships to lead to articles, books, and other concrete
results. They tend not to fund the thinking of great thoughts,
or the beginning of vast projects.
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State your main aim early, preferably in the
opening paragraph. Readers want the most important question
answered immediately: ``What is this getting at?`` Draw the
reader into the proposal by describing the problem, setting
it in context, indicating its importance, and showing the relevance
of your study to it.
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Describe the study in detail sufficient to convince
the reviewer (1) that the problem is worth investigation and
(2) that you, the researcher, have the ability to handle it.
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Summarize pertinent research by citing and discussing
several sources of special importance. Show the proposed study
in relation to previous and ongoing research.
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Indicate how your study will extend the body
of knowledge about the area. Point out how your proposal will
be distinctive in comparison with previous research.
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Clarify the study’s theoretical base and
demonstrate a mastery of literature in the field.
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Show that the approach to the field is cumulative
and systematic.
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Indicate the broader significance of the proposed
project. Point to the ways in which the project addresses larger
theoretical issues in addition to the particular problem circumscribed
by the project itself. It should be clear that you, as the researcher,
are aware of these implications.
DO
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Articulate a well-circumscribed project. State
the boundaries of the project both intellectually and temporally.
Sponsors hope for a concrete product at the end of a fixed amount
of time and money.
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List objectives that are specific, concrete,
and achievable. Use a sentence or two for each in approximate
order of importance or potential contribution. Make sure that
the objectives flow neatly from the statement of the problem
and that the section on procedure adequately encompasses all
of the objectives.
DON'T
- Prejudge the results of the project. A certain amount of tentativeness
is permissible.
Project Design
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Describe the procedural steps in detail to bring
the project down to earth in operational terms. Be sure to include
specific information about population and sample, design, instrumentation
and data collection, analysis, work plan, and expected end product.
-
The work plan, or time schedule, is often used
as a sign of how carefully and realistically the project has
been developed. Some readers turn to it first to get an overall
perspective on the project. It is often helpful to lay the plan
out graphically in a flow chart or diagram that indicates the
sequence of work and shows interrelationships among the different
parts of the study.
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Less detailed work plans are appropriate for
exploratory projects where the steps of the process cannot be
anticipated. Offer evidence that you are qualified to undertake
and complete the proposed project.
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Demonstrate both capability and reliability.
Present the qualification of other key staff members, and show
how the mix of expertise fits the project’s requirements.
Put vitae in an appendix and keep them brief.
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Make each person`s assignment clear. An organizational
chart is helpful for large projects.
DO
- Consider carefully a plan for both ongoing and end-of- the-project
evaluations, and think of the evaluation as a key part of the
project, not simply as a chore to satisfy an agency. Design an
evaluation plan that allows for continual reassessments and strengthening
as well as final judgment. Ideally, an evaluation plan will entail
internal review of processes and outcomes by the people directly
involved in the project, in addition to an external review by
objective authorities. The evaluation should include both quantitative
assessments (How many people were affected? How many courses were
designed?) and qualitative judgments (How good were the services
or courses?).
Budget
DO
- Pay close attention to the budget. The overall budget, as well
as the individual items it contains, reveals much about how carefully
an applicant has planned a project. List nothing in the budget
that is not described and justified in the narrative. The budget
justification should clearly explain what each budget item is
for.
- The budget should be as realistic and complete as possible.
Sponsors will be unwilling to provide funding for a project with
a budget that appears inadequate or padded.
- Provide explanations of unusual requests. Any single item that
appears incongruent can cast doubt on the whole project.
- Keep the total budget within the typical funding range for your
target agency or program. Request the agency’s annual report
or other documents summarizing recent awards to get this and other
valuable information.
- In developing a budget, do not forget to include such research
expenses as travel, telephone, postage, copying, secretarial services,
research assistants, equipment maintenance or repairs, fringe
benefits, and indirect costs.
- If possible, allow time to have a draft of the budget reviewed
by SFA`s Office of Research & Sponsored Programs before you
submit the proposal. This can help avoid last minute delays due
to miscalculations.
- Double check your addition and subtraction!
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